Facebook and Instagram Advertising

  • Author: Ujenyu  J. Sani
  • Level: Intermediate
  • Modules: 6 
  • No of Videos: 25
  • Certificate: Yes
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This course will teach you why you must absolutely advertise and how to do it more effectively because  it gives you a chance to reach about 1 billion users both on faceebook and instagram.

MORE ABOUT THIS COURSE

There are several reasons why you should be employing paid advertising on Instagram and Facebook as part of your marketing vehicles. It is a chance to reach about 1 billion users on Instagram and Facebook combined. Yes, I know. The whole world is not your addresible market but having such a large pool to carve out your advertising audience has a lot of benefits.
Facebook and Instagram advertising is so powerful because of the ability to target a very specific set of people. You can create a precise target audience by combining factors.

WHAT YOU SHOULD EXPECT FROM THIS COURSE

At the end of this course, you will have gained the following:
  • How to build your ideal audiences.
  • Setting up your facebook and instagram ads.
  • Instagram advertising using facebook advert manager.
  • Instagram Ads From Within The Instagram App.
             

              Happy Learning!

Why Advertise?

Why advertising is important and how you can do it better.
  • Connect with your target market.
  • Affordability.
  • Can be used at every stage of the buyer‘s journey – Awareness, Interest, Desire, and Action.
  • Demographic targeting.
  • Easy to use.
  • Retarget audience.
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Course contents

MEET THE INSTRUCTOR
Ujenyu Joy Sani is a social media strategist, digital marketer, serial entrepreneur, skilled negotiator with 7 years+ experience in ideating route-to-market strategies upon sustainable business models, and through integrated marketing. Ujenyu Joy Sani is a serial entrepreneur, cofounding a few business enterprises which include; 2k Ankara Tops, a fashion brand on a mission to share Africa with the world. Outbox Business solutions, a consultancy with a focus on building viable startups. Going Orange, an Agricultural produce marketing business.She also founded All Things Nigerian square, a digital marketing company.She is passionate about creating jobs and making even the playing field for women entrepreneurs. She is an author, having worked on 2 anthologies compiling the perspectives of women and girls on Gender Equality from all over Africa. Ms. Sani is a proud cofounder of IdeaCon; a community of original thinkers and doers who believe in 'mind over matter'. She lives in Abuja, Nigeria with her charming husband and their adorable daughter.
Ujenyu J. Sani